Conversion Rate Optimization Services
By definition, marketing is the business of promoting and selling products or services. In the Internet age, marketing starts with having a website that is secure, user-friendly, and mobile-ready. But that’s only the beginning. You need your website and the products you sell to be easily found by customers. This is where SEO, PPC, and paid social advertising campaigns go to work on behalf of your company. These campaigns are designed to generate awareness, increase visibility in search engines, and produce viable leads for your business.
However, even when digital marketing campaigns are successful in getting visitors to your website, visitors don’t always take the next step in their relationship with your company. They may move through your site but not take actions that are meaningful to your business.
This is where Conversion Rate Optimization (CRO) comes into play. Once your business has earned higher visibility in search engine results pages and has generated more traffic to your website, CRO is the next stage in an effective digital marketing campaign.
How We Optimize Your Website for Conversions
Conversions are any desired actions taken by people visiting your site. The most valuable conversion is when a casual browser becomes an active buyer and loyal customer. Techwood Consulting’s team of digital marketing experts specialize in CRO. We ensure that your search marketing campaigns are aligned with the content on your website and fine-tune your website for conversions. We focus on the essential components of conversion rate optimization including:
– What content they consuming
– Where visitors leave your website without taking a desirable action or making a purchase
Techwood Digital goes beyond just getting more website traffic, to getting you traffic that matters. We apply a unique combination of expertise, strategy, and data-driven techniques to optimize your website for increased conversions from the most valuable visitors. Contact us today to get started maximizing your website traffic.